DoubleClick for Publishers Small Business
Earlier with GAM reporting and tracking was poor, as the user interface was not friendly and it took longer time to generate reports so it was hard for publishers to show advertisers customized report. Also, Google Ad Manager analytics differed from DoubleClick analytics. Thirdly, GAM required tracking code to be included in the header of every page just like its competitor OpenX, this problem still continues. With DFP Small Business reporting issue and analytics count discrepancies no longer exist.
DFP Small Business is a comprehensive and contemporary ad platform for ad delivery and revenue optimization across your directly-sold ads, AdSense, and ad networks.
Features
Ad trafficking and delivery lets online publishers have complete control on ads appearance – when, where, to whom the ads should appear. Flexible ad delivery model lets publisher decide how to delivery ads based on how advertisers and publishers want the ads to be displayed. This involves lots of activities like Impression scheduling for directly sold ads and pacing of ad delivery to meet up delivery goals. The tiered priorities provide publishers multiple delivery choice to match sales requirement. Publisher using DFP Small Business can set multiple frequencies capping to limit the ad visibility frequency for the same visitor over a minute, hour, day, week, month, or lifetime. Roadblocking is used to deliver multiple ad variations altogether on the same page. Pricing model available for ad delivery are cost-per-thousand-impressions (Cost Per Impression), cost-per-click (Pay Per Click), and cost-per-day (CPD). Built-in targeting is useful to set ads to run based on user’s geography, operating system, bandwidth, browser language or run during specific hours or days. The DFP Small Business lets publishers customize ad impressions by setting custom key-value. DFP Small Business also support automatic rich media macro detection so publishers have option for more interactive and lively ads that include flash, third-party tags and rich media, publisher can preview these creative with flash, rich media before setting live.
Inventory management offers flexible inventory setup and targeting for more sales to pitch. To match how you sell your site’s ad inventory is defined at granular level. Re-tagging that was required in the older GAM model at the time of change of inventory-selling ways has been overcome with DFP Small Business simple ad tag generation method that lets copy paste of tags directly into HTML.
Revenue optimization optimizes your website inventory revenue by selecting highest paying ads from those available through Google Adsense, non-guaranteed advertisers, third-party ad networks. Advertisers can find and connect with you that will help promote your site through Google DoubleClick Ad planner integration. Also, Google Adwords advertisers can bid for space on your site. Google Adsense helps compete against non-guaranteed inventory and fill unsold inventory.
Inventory Forecasting helps in Ad inventory management by ensuring that ad inventory available is synchronized to sell with inventory forecasting. Granular forecast provides insight into how many ads are available for specific dates based targeting criteria and inventory status. Set priority for valuable ads on-time delivery as this impact other ads with availability reports.
Reporting flexibility let us optimize campaign delivery. Multiple reporting options helps to run reports based on inventory performance, overall sales and order delivery. Fast and flexible filters and drill-down reporting capabilities helps to customize reports. Reports can be scheduled to run automatically and can also be shared with advertisers and other stakeholders. DFP’s ad impression measurement is Media Rating Council (MRC) accredited that is fully compliant with Interactive Advertising Bureau standards.
Intuitive user interface has saved training time and minimized the trafficking steps. Search functionality, quick help and international language and currency support is also provided.
Publishers can enjoy significant cost saving as DFP Small Business is fully supported, hosted and maintained by Google. Ad delivery is free if you serve 90 million* monthly ad impressions for more than that you need to upgrade from free to DFP premium solutions.
DFP Small Business is hosted and powered by Google fast and reliable infrastructure that flexible web service API promotes third party platform innovation and DFP Small Business meets growing needs by providing DFP premium edition.
PPC Pay Per Click Ads 